Deployment

The comprehensive and unique Smartserve Delivery System established by TDS provides an integrated suite of functionality which has maximum impact when delivered as a full service solution, but with a number of optional components for maximum Return on Investment.

The mobile phone is increasingly the consumer medium of choice.

This ability to bridge between the real and digital worlds will significantly increase the opportunity for operators to drive customer engagement their brand and activities via multiple connection points and times, supporting digital leadership visions and digital platform marketing campaigns.

Channels for APP & Mobile Content distribution include;

• Smart Serve Distribution Hub
• Wi-Fi & Bluetooth
• Staff Engagement & P.O.S.
• Digital & Online Marketing
• QR Codes
• Short code SMS
• Marketing Materials
• Business Processes

Customers are most likely to download content and Apps when actively engaging with your business – in particular, in venue!

The unique functionality and management capability developed incorporates the following key integrated hardware and software features in a single solution:

• The ability for customers to quickly and easily download Apps for both iPhone and Android or any other Operating Systems, plus iPad and tablet devices
• The ability to broadcast messaging to customers in-venue, targeting behavioural change and increased visit frequency and value
• Broadcast instant messaging to customers in-venue, incentivising movement to higher profit areas
• A unique, customer and staff focus option in-venue in the form of the stylish App & Mobile Content ‘Smartserve Distribution Hubs’ (pictured), this also incorporating customer instruction displays via a custom built App
• Full automated and custom management information reporting on the key KPI metrics surrounding mobile engagement for each campaign activity

Additional options include:

• Customer ‘dwell-time / footfall’ behaviours - Real-time management information, allowing instant analysis within venues, and then between different venues
• Additional portable proximity marketing units, allowing targeting of key footfall areas such as town/city centres, generating new customers

Results from a major UK full service campaign:

Based on Footfall of 100,000 customers per week in-venues

• 1.3m unique mobile devices actively ‘contacted’
• 400,000 Internal campaign tactical ‘bounce-back’, ‘additional spend incentive’ and ‘invite a friend’ vouchers for existing customers downloaded annually
• 30%+ conversion of those contacted o Significant 30%+ of those downloading content had previously been ‘do not contact’ customer preferences
• 40,000 App downloads annually ·

Based on 7m unique mobile devices ‘contacted’ & offered membership and marketing voucher content outside venues – ‘passing trade’

• 225,000 External campaign New Member voucher incentives downloaded annually
• 3%+ conversion of contacted o 10%+ voucher download conversion rate for ‘Portable Mobile Broadcast’ units in town/city centres